"Licensing, Marketing and Branding - from inception, through execution...and beyond..."

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Andi Riordan-Scott - President

As President of Creative Minx Marketing, founded in 2002, Andi Riordan-Scott's career in branded and entertainment licensing spans over 30 years.  CMM is a full service licensing, marketing and retail development agency, specializing in the acquisition and outbound licensing of major licenses, brand franchises, gaming and entertainment sectors.

   

Since its inception, Creative Minx Marketing and Riordan-Scott have consulted and partnered with such companies as Microsoft, 343 Studios, Electronic Arts, Activision, Blizzard, Major League Gaming, Cartoon Network, 505 Games, Epic Weapons, Crave Entertainment Group, and Classic Media.​

Prior to founding Creative Minx Marketing, Riordan-Scott was Vice President of Licensing for Emap/Peterson Publishing, Primedia Enterprises, three of the largest magazine publishing companies in the world, with such titles including Motor Trend, Hot Rod,  FHM, J-17, Surfer Magazine, and previously Seventeen Magazine.​

In addition to her roles at Peterson Publishing and Primedia, Riordan-Scott has held positions at The Licensing Group, Gary Caplan, Inc. and Saban Entertainment in licensing. Riordan-Scott has also been interviewed in several licensing based trade publications and has served on several industry panels based on her experience as a consultant and for her understanding and expertise in the interactive and entertainment, and branded licensing areas.

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