"Licensing, Marketing and Branding - from inception, through execution...and beyond..."
Creative Minx Marketing Services include licensing and consulting, business development, strategic marketing analysis, and retail planning. Expertise includes research, evaluation, negotiation and acquisition of Entertainment, Video Game, and Brand licenses, including facilitation of specific and multi-tiered licensing, and marketing strategies across all categories. From creation of strategic vision with licensed partners, creation of targeted marketing programs, and retail merchandising, CMM‘s focus is to build, expand and reinforce their clients brand message.
Additional services include development of comprehensive and fully integrated licensed programs management, marketing strategies, and implementation of licensed merchandising programs, PR and Advertising.
Licensing Research & Evaluation
Manage hosted online product approval and brand assurance for consumer products for Licensors and Licensees through the Mediabox Online Product Approval Workflow Software.
Work with each of our clients to research and identify the best potential partners across a full range of IPs, categories & retail
Working on the global level, across brand team's community managers & senior buyers, to drive traffic online and into store locations. Thus, elevating awareness to the IP and generating greater impact.
Work with clients' legal team(s) to negotiate all aspects of licensing, direct-to-retail, and partner programs
- Quaterly Royalty Earning executive summaries/overviews - Royalty Compliance Reviews - Customized Reporting if desired - Contract Tracking and Administration
Specialized in licensed merchandise product development, turn-key style guides, limited-edition product development, look-books and lifestyle trending reports. Complete integration with our clients on a project-to-project basis who seek our authentic approach to creative design, marketing, strategy and events
Implementation of each client's specific goals and objective into a long-term, sustainable merchandising program
Development and execution of Direct-To-Retail programs across all channels of distribution
Day-to-day direction and supervision of licensed partners' development of products
Work with key retailers across the globe to create viable retail-initiated opportunities for licensor's brand and/or licensee's product
Retail and Online Marketing Promotions
Customized Royalty Reporting
Creative Brand Services
Development of Comprehensive Licensing Strategies
DTR & Brand-Specific Marketing Programs
Global Retail Development
Ongoing Partner Management
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