"Licensing, Marketing and Branding - from inception, through execution...and beyond..."
As President of Creative Minx Marketing, founded in 2002, Andi Riordan-Scott's career in branded and entertainment licensing spans over 20 years. CMM is a globally known, full service licensing, marketing and retail development agency, specializing in the acquisition and outbound licensing of major licenses, brand franchises, with a particular strength in entertainment and gaming sectors.
Since its inception, Creative Minx Marketing and Riordan-Scott have consulted and partnered with such companies as Electronic Arts, Activision, Blizzard, Major League Gaming, Cartoon Network, 505 Games, Epic Weapons, Crave Entertainment Group, and Classic Media both domestically and internationally.
Prior to founding Creative Minx Marketing, Riordan-Scott was Vice President of Licensing for Peterson Publishing, Primedia Enterprises, and EMAP, three of the largest magazine publishing companies in the world, with such titles including Motor Trend, Hot Rod, FHM, J-17, Surfer Magazine, and previously Seventeen Magazine.
In addition to her roles at Peterson Publishing and Primedia, Riordan-Scott has held positions at The Licensing Group, Gary Caplan, Inc. and Saban Entertainment in licensing. Riordan-Scott has also been interviewed in several licensing based trade publications and has served on several industry panels based on her experience as a consultant and for her understanding and expertise in the interactive and entertainment, and branded licensing areas.
© 2012 by Creative Minx Marketing. All rights reserved